How to utilize and enhance City Year social media Research Paper

How to utilize and enhance City Year social media - Research Paper Example The paper tends to briefly analyze the role and significance of social media in terms of creating considerable awareness through developing adequate planning for San Antonio City Year which can protect students from rising dropout crisis within the state. The discussion in this essay will also focus on demonstrating effective communication and customer service facilities which can enable San Antonio City Year to efficiently increase its number of members from both students at the risks of dropout and AmeriCorps members. RECOMMENDATIONS Demographic Analysis Of Social Media In San Antonio. According to the present day context, the association with social media has been witnessed to significantly increase amid the young adult population within the age group of 16-24 years. In relation to the observation of present usage of social media, it can be identified that a few of the major social networking sites including Facebook, Twitter and YouTube among others are widely used by the young a dults in San Antonio. Facebook. By providing exceptional experience of social media service to the millions of global users, Facebook has established itself as one of the leading and dominant organizations around the world. In accordance with the present day context, Facebook has been able to accumulate around 1.1 billion of Monthly Active Users (MAUs) across the different regions of the world (Facebook â€Å"Investor Relations†). Moreover, Facebook has also been identified to be one of the leading social media sites, which has established a follower base of young adults within the age group of 16-24 (Fuller 19-21). Twitter. Twitter can also be considered as an effective social media resource for San Antonio City Year in order to build a strong community. In accordance with the observation of the global social media environment, Twitter has been able to amass almost 500 millions of global users across the different geographical locations. This social networking site incorpora tes a large number of active female user accounts as compared to male and it is highly used for higher educational purposes. Twitter generally incorporates a large number of users within the age group of 25-54 years (PanARMENIAN Network, â€Å"Twitter Approaching 500 Million Users Milestone†). YouTube. YouTube can also be stated as an effective source of social media which is widely used to share videos to a number of users. The site has been able to obtain almost 1biilion of active users from diverse age groups. In relation to the age-demographic view of YouTube, it can apparently be observed that the site mostly incorporates the users within the age group of 25-54 years (Laura and Wankel 16-19). In relation to the aforesaid observations of the different social media sites, it has been determined that the integration of Facebook within the awareness activities will be a major and beneficial selection for San Antonio City Year to reduce the potential dropout rates within San Antonio. Moreover, the integration process can also provide adequate support to the San Antonio City Year to build an effective relationship with the students at higher risk of dropout along with facilitating to mitigate such risks. SOCIAL MEDIA ON SMARTPHONE The rapid technological development

Marketing Strategies of P&G Case Study Example | Topics and Well Written Essays - 500 words

Marketing Strategies of P&G - Case Study Example When Lafley entered the scene in 2000, he stressed that the company must concentrate on what it sells well rather than build new products. However the company diversified and brought in novel brands into the market through various mergers and acquisitions. After Lafley entered the scene, P&G made the largest acquisitions ever in the year 2001 as it purchased Clairol for $5 billion. It also agreed to purchase Germany's Wella. Other companies that joined P&G included Intuit Inc, Clorox Co., SpinBrush (brainchild of four entrepreneurs from Cleveland), Coke, Wrigley Co. to name a few. The old idea that all of P&Gs products come from its laboratories was challenged and Lafley brought in more products from outside, a strategy that did wonders for the company. As buying best-selling innovation is a difficult business P&G relied on testing products at Wal-Mart for customer response. With its feet firmly on ground with a range of brands, now P&G is likely to invest in businesses of pharmaceut icals and beauty care (considerably weak areas of P&G). The leadership strategy of P&G reflects a lot of qualities of its leader, Lafley: strong, silent and pioneering. Whether the brand was made within P&G or acquired, it was ensured that it was not just good quality, but also novel in its line.