How to utilize and enhance City Year social media Research Paper

How to utilize and enhance City Year social media - Research Paper Example The paper tends to briefly analyze the role and significance of social media in terms of creating considerable awareness through developing adequate planning for San Antonio City Year which can protect students from rising dropout crisis within the state. The discussion in this essay will also focus on demonstrating effective communication and customer service facilities which can enable San Antonio City Year to efficiently increase its number of members from both students at the risks of dropout and AmeriCorps members. RECOMMENDATIONS Demographic Analysis Of Social Media In San Antonio. According to the present day context, the association with social media has been witnessed to significantly increase amid the young adult population within the age group of 16-24 years. In relation to the observation of present usage of social media, it can be identified that a few of the major social networking sites including Facebook, Twitter and YouTube among others are widely used by the young a dults in San Antonio. Facebook. By providing exceptional experience of social media service to the millions of global users, Facebook has established itself as one of the leading and dominant organizations around the world. In accordance with the present day context, Facebook has been able to accumulate around 1.1 billion of Monthly Active Users (MAUs) across the different regions of the world (Facebook â€Å"Investor Relations†). Moreover, Facebook has also been identified to be one of the leading social media sites, which has established a follower base of young adults within the age group of 16-24 (Fuller 19-21). Twitter. Twitter can also be considered as an effective social media resource for San Antonio City Year in order to build a strong community. In accordance with the observation of the global social media environment, Twitter has been able to amass almost 500 millions of global users across the different geographical locations. This social networking site incorpora tes a large number of active female user accounts as compared to male and it is highly used for higher educational purposes. Twitter generally incorporates a large number of users within the age group of 25-54 years (PanARMENIAN Network, â€Å"Twitter Approaching 500 Million Users Milestone†). YouTube. YouTube can also be stated as an effective source of social media which is widely used to share videos to a number of users. The site has been able to obtain almost 1biilion of active users from diverse age groups. In relation to the age-demographic view of YouTube, it can apparently be observed that the site mostly incorporates the users within the age group of 25-54 years (Laura and Wankel 16-19). In relation to the aforesaid observations of the different social media sites, it has been determined that the integration of Facebook within the awareness activities will be a major and beneficial selection for San Antonio City Year to reduce the potential dropout rates within San Antonio. Moreover, the integration process can also provide adequate support to the San Antonio City Year to build an effective relationship with the students at higher risk of dropout along with facilitating to mitigate such risks. SOCIAL MEDIA ON SMARTPHONE The rapid technological development

Marketing Strategies of P&G Case Study Example | Topics and Well Written Essays - 500 words

Marketing Strategies of P&G - Case Study Example When Lafley entered the scene in 2000, he stressed that the company must concentrate on what it sells well rather than build new products. However the company diversified and brought in novel brands into the market through various mergers and acquisitions. After Lafley entered the scene, P&G made the largest acquisitions ever in the year 2001 as it purchased Clairol for $5 billion. It also agreed to purchase Germany's Wella. Other companies that joined P&G included Intuit Inc, Clorox Co., SpinBrush (brainchild of four entrepreneurs from Cleveland), Coke, Wrigley Co. to name a few. The old idea that all of P&Gs products come from its laboratories was challenged and Lafley brought in more products from outside, a strategy that did wonders for the company. As buying best-selling innovation is a difficult business P&G relied on testing products at Wal-Mart for customer response. With its feet firmly on ground with a range of brands, now P&G is likely to invest in businesses of pharmaceut icals and beauty care (considerably weak areas of P&G). The leadership strategy of P&G reflects a lot of qualities of its leader, Lafley: strong, silent and pioneering. Whether the brand was made within P&G or acquired, it was ensured that it was not just good quality, but also novel in its line.

The Ue of Diet pills among adolescent girls Essay -- essays research p

The Use of Diet Pills among Adolescent Girls Dieting is a common occurrence in our country, but dieting is most common among adolescent girls. Since millions of Americans try to lose weight every year, many of them turn to weight-loss pills for help (MFMER 2004). Dieting may place the risk of using unhealthy weight control behaviors such as diet pills (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). A study by the CDC showed that 10.9 percent of adolescent girls use diet pills as their weight-loss strategy (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). The study showed that 10.9 percent of adolescent girls use diet pills as their weight-loss strategy (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). The quest for weight loss and the use of this weight-loss strategy is thought to be an unhealthy weight behavior that is led from the consumer world (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). The appeal of losing weight quickly is often too hard to pass up (MFMER 2004). During early adolescence, the onset of body dissatisfaction, dieting, and other problem weight loss behavior occurs (Garry, Morrissey, and Whetstone 2002). In a weight-centered approach to health, thinness is viewed as a crucial goal for optimum health, and thus one to be strived by all, including starting at an early age (Cogan 1999). As much as 40 percent to 70 percent of the US population is trying to lose weight at any given time, with young women being the most likely to be struggling with their weight (Cogan 1999). According to the Center for disease control, 59.4 percent of adolescent girls report trying to lose weight in the past 30 days (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). Studies of middle school students have reported that between 30 percent and 55 percent have dieted at some time (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). Also a recent review in 2004 indicated that 41 to 66 percent of teenage girls have attempted the use of a weight loss strategy to achieve their goal (Dieting 2004). About one third of normal dieter’s progress to other problem dieting behaviors using tactics such as diet pills (Eisenberg, Neumark-Sztainer, Story, & Perry 2004). The use of diet pills to lose weight or to keep from gaining weight was reported by 7.1 percent of students in a study conducted 5,770 students (Eisenberg, Neumark-Sztaine... ...and their weight, helping them find healthy alternatives to weight loss and providing them with nutritional guidance can be achieved to avoid diet pill use. References: Cogan, Jeanine (1999). Dieting, Weight, and Health: Reconceptualizing Research and Policy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journal of Social Issues, 55(2), pp187-205. Dieting in Adolescence. Pediatrics and Child Health, 9 (7), p487 – 491. Eisenberg, M. Neumark-Sztainer, D., Story, M., and C. Perry (2004). The Role of Social Norms   Ã‚  Ã‚  Ã‚  Ã‚  and Friends’ influences on Unhealthy Weight-control Behaviors among Adolescent Girls.   Ã‚  Ã‚  Ã‚  Ã‚   Social Science and Medicine, 60(6), p1165-1173. Garry, J., Morrissey, S., and L.Whetstone (2002). Substance Use and Weight Loss Tactics   Ã‚  Ã‚  Ã‚  Ã‚  among Middle School Youth. International Journal of Eating Disorders. MFMER:Mayo Foundation for Medical Education and Research (2004). Over-the-Counter   Ã‚  Ã‚  Ã‚  Ã‚  weight-loss Products. MMFER. National Institute of Health (2004). Physical Activity and Weight Control. National Institute of   Ã‚  Ã‚  Ã‚  Ã‚  Health.

Fiction as History Essay

He was known as â€Å"Gabo† to the people living in Colombia and to those who knew him by his reputation. He was not only a short-story writer, a novelist and a screenwriter by profession for he was also a journalist—these were only among the many things which gave him the honor as among the famous writers of Latin America and one of the most significant 20th century authors. At the age of 65, Gabriel Garcia Marquez was given the Nobel Prize in Literature in 1982: the product of the combination of an early life largely influenced by his grandfather and a life lived through the ways and means of journalism after quitting law school (Williams, p. 135). Gabo is considered to be a pioneering author in the Latin American â€Å"Boom† during the 1960s, stemming from the fame he achieved through his masterpiece One Hundred Years of Solitude and his indispensable presence and role in Latin American literature (Maurya, p. 54). One Hundred Years of Solitude has been significantly understood by critics and literary scholars as a history of Gabo’s rendition of the circumstances during the strike that happened back in 1928 in Colombia (Posada-Carbo, p. 401). That magnus opus of Gabo is said to scrutinize the Colombian regime’s repressive nature as well as the strike itself which claimed the lives of many workers. Throughout the course of his career, the literary style known as â€Å"magical realism† has been largely attributed to Gabo as he was the one who popularized the literary technique of using magical events and elements so as to give real experiences the fitting explanations (Hinds and Raymond, p. 897). Gabo is also said to have been an influential writer not only for his fellow Latin Americans but also for fresh authors and budding writers from other nations. For Gabo, reality is a very significant theme and ingredient in his writings, especially evident in his works â€Å"In Evil Hour,† â€Å"Big Mama’s Funeral† and â€Å"Nobody Writes to the Colonel† (Aizenberg, p. 1239). These three works of Gabo reflect the kind of Columbian society where he lived inasmuch as they also reflect the reality of life in the nation. The theme of reality is the foundation for the rational structure of the books of Gabo, although European readers may tend to be less aware of the reality that Gabo wants to send across and tend to be more inclined to interpret his works as testimonies to his magical realist craft. The first few years in the career of Gabo Marquez saw a struggling journalist in him. He was literally a travelling journalist simply because he was always on the move, transferring from town to town across Latin America and Europe. At one point, he worked for El Espectador back in 1955 as a correspondent reporting from Rome and Paris. Although the newspaper was shut down by the dictator Rojas Pinilla which took away his position as a journalist, Gabo nevertheless was able to pick up on where he was left and continued his writing career in Mexico City. In the City, he did not only work as a journalist; he also worked as a screen writer and as a publicist before moving back to Barcelona during the 1970s. Although Gabo was a well-travelled writer, it can be said that he never fails to at least think about his hometown and reflect it on what he has written. Evidence to this is his constant use of the town â€Å"Macondo† in his many stories which reminds the readers of the town of Aracataca where Gabo was born and lived his childhood days (Molen, p. 4). This was true right from the time when Gabo began writing to the time when he was able to considerably attain success in the literary limelight. Nonetheless, the time when Gabo began writing was a significant event for the literary scene in Hispanic American societies because the literature in those regions was characterized either by realist-modernist or super-regionalism during the middle part of the twentieth century. Those were the times when Latin American writers were busy either writing as a modernist or as a realist—both having the tendencies to categorize themselves as ‘regional’ writers or writers who either depict or mask reality in their respective places. Maurya Vibha further suggests that there is an apparent â€Å"absent history in the Third World conditions of Latin America† and a â€Å"link between postcolonial fiction and a desire to think historically† in the works of Gabo (p. 54). If Vibha is indeed right, then there is strong reason to believe that what Gabo did in his works is to provide that link and, in the end, to capture the significance of those ‘third world conditions’ into a piece of literature which depicts the stark reality in Latin American societies. Apparently, the works of Gabo, if not the course of his life, present the struggles faced by Latin Americans in their own territory as well as in others. In effect, it can be said that Gabo’s ‘magical realism’ is indeed a combination of the depiction of the social realities that the author saw in his lifetime and of the literary magic that he used in depicting those realities. Although European readers may get the impression that the literature of Gabo is ‘magic’ in itself, it should not be the case that the substance of his works be confined to that magic alone for it transcends the barriers of that magic by portraying reality at its highs and lows. Works Cited Aizenberg, Edna. â€Å"Historical Subversion and Violence of Representation in Garcia Marquez and Ouologuem. † PMLA 107. 5 (1992): 1239. Hinds, Elizabeth Jane, and Raymond Leslie Williams. â€Å"Interview with Gabriel Garcia Marquez. † PMLA 104. 5 (1989): 897. Maurya, Vibha. â€Å"Gabriel Garcia Marquez. â€Å" Social Scientist 11.1 (1983): 54. Molen, Patricia Hart. â€Å"Potency Vs Incontinence In â€Å"The Autumn of the Patriarch† Of Gabriel Garcia Marquezpotency Vs Incontinence In â€Å"The Autumn of the Patriarch† Of Gabriel Garcia Marquez. † Rocky Mountain Review of Language and Literature 33. 1 (1979): 4. Posada-Carbo, Eduardo. â€Å"Fiction as History: The Bananeras and Gabriel Garcia Marquez’s One Hundred Years of Solitude. † Journal of Latin American Studies 30. 2 (1998): 401. Williams, Raymond Leslie. â€Å"The Visual Arts, the Poetization of Space and Writing: An Interview with Gabriel Garcia Marquez. † PMLA 104. 2 (1989): 135.

The Psychology Of Happiness By Saberi Roy Essay - 1356 Words

The Psychology of Happiness By Saberi Roy | Submitted On September 11, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Saberi Roy A lot has been written about happiness and from psychology to philosophy, different theories of happiness have focused on issues of satisfaction, contentment, and even spiritual liberation. But happiness is one of the most subjective mental states and several factors could be at play when a person is truly happy. Whereas anger or fear could be defined with physical reactions and certain behavioural patterns, this is not so for happiness and that is how happiness is extremely subjective. For example one bar of chocolate could make one child happy whereas another child would want two chocolate bars to feel truly happy. So why do we feel happy? Happiness is usually associated with some kind of gain or attainment. When we achieve or attain something, we feel satisfied and this triggers happiness. The attainment does not have to be material, it could very well be spiritual. It could even be bodily and physical, just as an insomniac person would feel happy after a good night s sleep. So, in defining happiness we have to locate a specific material,

The Privacy Of Online Consumers And Search Engines

How come google knows where a computer user has been? Social medias and search engines have access to all the info that is deleted,saved or that people have in their browser and can access it at any time.Search engines like Google have all the data that people have used in their lifetime from every person in the world and all the data users think they have deleted that data is actually being saved in hard drives on the Google Headquarters. The thesis statement is that search engines are invading the privacy of online consumers and search engines should not invade consumer privacy because these Search engine companies have no business in finding what the user is doing on the internet .Social media and Search engines are invading the privacy of internet users all around the world and keep track of all user info on the computers and this should not be allowed in any way..According to Caitlin Dewey , reporter in Washington D.C from the washington post it states†Google has,since 20 09,published a transparency tool called Dashboard which lets users see exactly what kind of data the internet giant has on them and from which services.† This quote shows that since 2009 Google decided to create the tool Dashboard which makes it easier for google to see what other computer consumers are using.Another quote relating to this issue also from(Dewey,2014) it states â€Å"The issue of data collection has provoked renewed anxiety of late,perhaps spurred by recent investigations into personalShow MoreRelatedRecommended Organizational Policy Changes Of The European Union998 Words   |  4 Pagess privacy policy, 2010). 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Of Mice and Men - 1115 Words

The daily struggle of the working class, fear of loneliness and the reality of putting all your energy into plans that fail are the different themes relating to John Steinbeck s novel, Of Mice and Men. The characters depicted by the author are individuals who are constantly facing one obstacle after another. The book illustrates different conflicts such as man versus society, man versus man, man versus himself and idealism versus reality. The book s backdrop is set in the Salinas, California during the depression. The two main characters include two men, George and Lennie. Supportive characters include a few ranch hands, Candy, Crooks, Curly, Slim and Carlson. First of all, emphasis is placed on the daily struggles endured on a daily†¦show more content†¦The next day, while playing and petting his new puppy, Lennie accidentally killed it by bouncing it too hard. While coming up with a plan to tell George that he found the puppy dead, Curley s wife enters the barn and starts a conversation with Lennie. In her conversation, Curley s wife admits that her life with Curley is a disappointment and she wishes she would have followed her dream of becoming a movie star. During the conversation, Curley s wife discovers that Lennie like to feel things that are soft. As a result, Curley s wife asks Lennie if he would like to feel her soft hair, which he does. While feeling her hair, Lennie start messing it up and pulling on it too hard, causing Curley s wife to scream. While trying to quiet her down, as with the puppy, he accidentally kills her by breaking her neck. When the men get back they discovered what had happened. The men join together to hunt and chase down Lennie and are sent in the opposite direction by George. After stealing Carlson s gun and blaming Lennie, George runs to meet Lennie at the place they had previously agreed upon if the need arose. Upon finding Lennie, George begins telling Lennie how nice their future is going to be. While Lennie has his back turned, George shoots Lennie in the back of the head. George sees his shooting of Lennie as an act of mercy. After hearing the shot, the rest of the men showed up where George and LennieShow MoreRelatedOf Mice and Men1242 Words   |  5 PagesOf Mice and Men Thomas Hobbes in his Leviathan states that, in the state of nature mans life is nasty, brutish and short. In depression era America, no greater truth could be said. There were millions unemployed, largely unskilled and living on the margins of society. The lowest of the low were the migrant labourers travelling from place to place trying to scratch a living. They often had to travel illegally by freight car with all its consequent dangers. Their life expectancy was low, crimeRead MoreOf Mice and Men961 Words   |  4 PagesPeople have a tendency to lose sight of their goals and dreams. Mentally, people struggle to maintain their sanity in this game of life that has no set of rules. In the book Of Mice and Men, this story portrays the inequality between people’s dreams and what can actually be accomplished. John Steinbeck, the author Of Mice and Men, utilizes his general themes of friendship and loneliness, through his deep characterization and connection between characters i n order to illustrate â€Å"The American dream.† TheRead MoreOf Mice and Men1352 Words   |  6 PagesOf Mice and Men Essay - Fate or Choice? Choice is defined by the ‘Shorter Oxford Dictionary’ as; â€Å"The act of choosing; preferential determination between things proposed.† It also states the definition for fate; â€Å"The principle, power, or agency by which events are unalterably predetermined from eternity.† Is our life choice, can we determine our fate by choosing our path or is our destiny determined for us? John Steinbeck puts forward this question in his novella Of Mice and MenRead MoreMice and men1998 Words   |  8 PagesHey this essay is about me not having one and just wanting a free account.GCSE JOHN STEINBECK The first 200 words of this essay... à ¯Ã‚ »Ã‚ ¿Of Mice and Men Essay à ¢Of Mice and Menà ¢ is the fictional short novel written by John Steinbeck in 1937. Steinbeckà ¢s perspective when writing the novel could be based on the fact that he had once worked on a ranch and had a certain fascination about it. The novel is set in 1930s America and this can be seen as the cause of the very enduring culmination that takesRead MoreOf Mice and Men1006 Words   |  5 Pagesheart of every novel.† In your view, what are the distinctive ideas explored in Of Mice and Men? Explain how these ideas are developed throughout the novel. Themes are integral and fundamental aspects which render the literature valuable. They usually provide insight into the author’s perception and internalisations of the world in which they live. Set in California during the Great Depression, Of Mice and Men, by Steinbeck, illustrates the hardships experienced by individuals as they roamed theRead MoreOF MICE AND MEN1721 Words   |  7 Pagesï » ¿In the book Of Mice and Men, the single women that appeared in the book resented herself as an object. The statement Women today are more often treated by men as equals rather than objects can be true or false. A man that goes to Gentleman s Cubs every night is a different man that studies at Harvard Law School. A striper is going to be a different person than a CEO of a successful business. It’s all about how you present yourself. In Of Mice and Men, Curley s wife presents herself in a seductiveRead MoreOf Mice and Men1035 Words   |  5 PagesFriendship of George and Lenny The book Of Mice and Men focuses on the friendship of two migrant workers in California at a time when most of the work was done by people and not by machines.  Ã‚  George was a small man who acted worldly and wise.  Ã‚  Lennie was a huge man that had the mind of a child.  Ã‚  Together George and Lennie would bounce from job to job with no money in their pockets and only the dream of someday owning a place of their own to keep them going.  Ã‚  The two men were not able to stay in one placeRead MoreOf Mice and Men547 Words   |  2 PagesJohn Steinbeck’s landmark novel Of Mice and Men is perhaps best known for its revolutionary telling of two characters that are very different, but have come to rely on each other to survive during the Great Depression. The two characters are men named George and Lenny. 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The Great Depression left many people in poverty and caused them to face unpleasant eventsRead MoreOf Mice and Men1171 Words   |  5 PagesOf Mice and Men by John Steinbeck Q- â€Å"I never seen no piece of jail bait worse than her† what is the reader supposed to think about Curley’s wife? * How is she described by the other characters? * How the author describes her * How she speaks/behaves * Her dreams * Is she the cause of all the trouble Written By Ruqayyah Draey Curley’s wife is not well described and respected by the other characters. She is often looked down upon and discriminated