PRE-LAUNCH DECISIONS WHICH INFLUENCE INNOVATION SUCCESS Essay

PRE-LAUNCH DECISIONS WHICH INFLUENCE INNOVATION SUCCESS - Essay Example The actors of the manufacturing world adapt to the innovation for increasing the availability of the complementary products. This in turn enhances the value of the innovation. The subsequent adopters reinforce this process for the promoting the double loop cycle (Frattini, 81-120). Using this system and allowing the early adopters and the network development personnel enhances the value of the innovation for the user. This further promotes long term strategic partnership between the members of the adoption network. This process also shares the risk and supports the systemic innovation. Different innovation products like the Palm Pilot, Apple and Nintendo have used this technique for reducing this risk associated with the innovation. In some of the cases such companies have also refused to share any sort of partnerships with the competitors and yet share the innovation. This leads to a commercial relationship and leads to potential profits realized by the organization. Adapting to thi s practice the companies commercializes their innovation which leads to the subsequent future benefits. Due to the increasing high tech innovations the target market comprises of the people who resist change. This leads to uncertainty when evaluating the opportunity. The willingness of the early adopters to buy the products is not backed by the critical members which are part of the adoption network. This represents signals to the later adopters and hence reduces resistance and uncertainty. Hence this shows the role of early adopters and network developments in the market acceptance process of innovation. Question # 2: Compare and contrast the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning. The critical factors which impact on the successful and unsuccessful innovations are timing, targeting and positioning, inter-firm relationships, product, distribution, advertising and promotion and pricing. Comparing the p rocess signifies the success and failures of the process. For the inter-firm relationship it is signified that support is required from the critical administrators of the process. This ultimately leads to enhancing the value of the innovation. Increasing the availability of the complementary products will enhance the potential adoption for choosing the purchase of the innovation. Different strategic policies are initiated for initiating a long term partnership. The contributing role of the adoption networks also refers to content based innovations and promotes use of creative software’s for application development (Frattini, 81-120). Timing is considered as one of the most critical factors. The timing with which the innovations are formed is important for determining the degree of support which is ensured to the innovation. The analysis shows that often the firms act to postpone the establishment of strategic alliances. Once the innovation has been launched in the markets the n the critical players engaged with the product take the measures for promoting it. Timing is also critical because in certain situations the product fails to generate the sales in a particular segment. Example of such a situation is that Sony refused to partner with electronic outlets. Similarly the targeting and positioning of the innovations also plays a vital role. A firm easily succeeds in orchestrating the support from the adoption network players. The firms appropriately select the target market and they position the product accordingly for attracting the right set of customers. in some cases the response from the